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Dheeraj Sinha Consumer India. Inside the Indian Mind and Wallet


A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a «Nation of Nations.» So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive – Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a «sutradaar» telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the «computerji» he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where «and» trumps «or.» Against the cliché «change is the only constant,» he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

2542.58 RUR

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Dheeraj Sinha Consumer India. Inside the Indian Mind and Wallet


A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a «Nation of Nations.» So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive – Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a «sutradaar» telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the «computerji» he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where «and» trumps «or.» Against the cliché «change is the only constant,» he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

2620.53 RUR

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Nirmalya Kumar India Inside


Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.

1970.23 RUR

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Amera Sinha Cosha, or a dictionary of the Sanscrit language


Полный вариант заголовка: «Cosha, or a dictionary of the Sanscrit language / by Amera Sinha ; with an English interpretation and annotations by H. T. Colebrooke».

0 RUR

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Paul Sinha Paul Sinha's History Revision: The Complete Series 1-3

Fran Hawthorne Inside the FDA. The Business and Politics Behind the Drugs We Take and the Food We Eat


The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of Washington trade groups. Its mandate-one quarter of the national economy-brings the FDA into the middle of some of the most important and contentious issues of modern society. From «designer» babies and abortion to the price of prescription drugs and the role of government itself, Inside the FDA takes readers on an intriguing journey into the world of today's most powerful consumer agency. In a time when companies continue to accuse the FDA of nitpicking and needlessly delaying needed new drugs, and consumers are convinced that the agency bends to industry pressure by rushing unsafe drugs to market, Inside the FDA digs deep to reveal the truth. Through scores of interviews and real-world stories, Hawthorne also shows how and why the agency makes some of its most controversial decisions as well as how its recent reaction to certain issues-including the revolutionary cancer drug Erbitux, stem cell research, and bioengineering of food-may jeopardize its ability to keep up with future scientific developments. Inside the FDA takes a closer look at the practices, people, and politics of this crucial watchdog in light of the competing pressures and trends of modern society, revealing what the FDA is supposed to do, what it actually does-and fails to do-who it influences, and how it could better fulfill its mandate. The decisions that the FDA makes are literally life and death. Inside the FDA provides a sophisticated account of how this vitally important agency struggles to balance bureaucracy and politics with its overriding mission to promote the country's health.

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SINHA-STANIC Повседневные брюки


атлас, без аппликаций, разноцветный узор, высокая талия, regular fit, брюки-бананы, молния и застежка-крючок, без карманов

241.21 RUR
Повседневные брюки SINHA-STANIC

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SINHA-STANIC Топ без рукавов


креп, без аппликаций, разноцветный узор, вырез горловины с драпировкой, без рукавов, без карманов, застежка сбоку, ファスナー付き

231.36 RUR
Топ без рукавов SINHA-STANIC

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James Talboys Wheeler India Under British Rule from the Foundation of the East India Company

Alistair Shearer India: Land of Living Traditions


This stunning India travel pictorial captures the intensity, color and energy of this ancient nation in breathtaking photos and fascinating essays exploring all aspects of Indian life.Everywhere one looks in India, time-honored tradition meets twenty-first century head-on in a dizzying cocktail of intense impressions. India’s compelling appeal derives from her rich history, her incredibly diverse population, and the staggering array of artistic achievements that are visible throughout the land.Covering the entire Indian subcontinent from the Himalayas in the north through the central plains to the tropical southern coastal states of Goa, Tamil Nadu, and Kerala, with their wondrous beaches and temples, this beautiful book fully encapsulates the complete India experience. India is a paradise for the curious, for the reverent, for the adventuresome, and this is beautifully captured in India: Land of Living Traditions.

681.06 RUR

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John Harriss Reinventing India


When India was invented as a «modern» country in the years after Independence in 1947 it styled itself as a secular, federal, democratic Republic committed to an ideology of development. Nehru's India never quite fulfilled this promise, but more recently his vision of India has been challenged by two «revolts of the elites»: those of economic liberalization and Hindu nationalism. These revolts have been challenged, in turn, by various movements, including those of India's «Backward Classes». These movements have exploited the democratic spaces of India both to challenge for power and to contest prevailing accounts of politics, the state and modernity. Reinventing India offers an analytical account of the history of modern India and of its contemporary reinvention. Part One traces India's transformation under colonial rule, and the ideas and social forces which underlay the deliberations of the Constituent Assembly in 1946 to consider the shaping of the post-colonial state. Part Two then narrates the story of the making and unmaking of this modern India in the period from 1950 to the present day. It pays attention to both economic and political developments, and engages with the interpretations of India's recent history through key writers such as Francine Frankel, Sudipta Kaviraj and Partha Chatterjee. Part Three consists of chapters on the dialectics of economic reform, religion, the politics of Hindu nationalism, and on popular democracy. These chapters articulate a distinct position on the state and society in India at the end of the century, and they allow the authors to engage with the key debates which concern public intellectuals in contemporary India. Reinventing India is a lucid and eminently readable account of the transformations which are shaking India more than fifty years after Independence. It will be welcomed by all students of South Asia, and will be of interest to students of comparative politics and development studies.

7272.95 RUR

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Группа авторов New Consumer Marketing


Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

6367.81 RUR

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Bigger On The Inside


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899 RUR
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Stephen Brown Free Gift Inside!!. Forget the Customer. Develop Marketease


Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

2729.06 RUR

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Группа авторов The Mughals of India


This innovative book explores of the grandest and longest lasting empire in Indian history. Examines the history of the Mughal presence in India from 1526 to the mid-eighteenth century Creates a new framework for understanding the Mughal empire by addressing themes that have not been explored before. Subtly traces the legacy of the Mughals’ world in today’s India.

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Sudhi Sinha Reimagining Businesses with AI

Rahul Saraogi Investing in India. A Value Investor's Guide to the Biggest Untapped Opportunity in the World


A practical, real-world guide to investing in India India's rapid economic growth offers obvious opportunities for foreign investors, but making wise investing decisions can be difficult for any investor without a deep knowledge of the country and its culture. With a vibrant democracy and an active press, India can be a complex and chaotic place in which investors can find it difficult to make investing decisions with confidence. This book offers an on-the-ground perspective on India from one of India's most successful value investors. Looking deeply into the internal realities that impact India's investment climate, Investing in India helps investors both inside and outside the country cut through the noise and find the facts that truly matter for anyone who wants to invest there. Features charts of stocks, markets, and other helpful Indian economic indicators Offers a real-world look at India's politics and governance; its financial system and capital markets; its asset classes and equity markets; the private equity scene; and the real estate market Written by Indian value investing guru Rahul Saraogi

5306.51 RUR

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Bigger On The Inside


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1999 RUR
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1999 RUR
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